Xiomara Australia, a high-end footwear label established by designer Eileen Chua is a recognised brand in the bridal industry. Comprising of exclusive designs, Xiomara is now looking to enhance the brand and go beyond bridal into high fashion within its three key collections - Pearl representing ivory purity, Ebony personifying evening elegance, and Fleur symbolising a rich coloured bouquet.

NAST International, creators of Halo Headphones, is an innovative company headed by designer and Anthill Magazine 30under30 entrepreneur Kirsten Black. Pioneering the original 'headphones in a headband' which are high fidelity speakers that are inserted into a paired headband, NAST International is developing new varieties of Halo Headphones to introduce to the Australian and international markets.

Dash PR will work with both clients to increase awareness and positioning through creative and interactive strategies, promotions and product placement. In addition to traditional PR tactics, Dash PR will focus on building the brands' social media presence, as well as introducing the brands at industry-specific events including Xiomara at Rosemount Australian Fashion Week and Halo Headphones at the Australian Fitness & Health Expo.

Dash PR is celebrating its second year of business in April 2010 and director Christine Kardashian has found the move to start her own extremely rewarding. “There were some hurdles last year however we managed to see it through without any major issues. This is year is sizing up to be full of opportunities and we are going after as many as we possibly can”, said Kardashian.

For an interview with Christine Kardashian, Director of Dash PR, please contact Christine on 02 8084 0705 or via email at chris@dashpr.com.au.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.