Leiela gowns are designed with luxury in mind for red carpet events, evening and cocktail, party and races, as well as bridal and bridesmaid. Steadily making a name for itself in social circles with high profile personalities, Leiela gowns have been worn by the likes of Sara Groen, Livinia Nixon, Gigi Edgley and more recently, award-winning soprano Mirusia Louwerse, who sang with Andre Rieu on his latest trip to Australia.

Leiela has engaged Dash PR to further develop the brand through positive positioning and proactive placement. Dash PR will be looking to cultivate relationships with media, stylists and personalities on behalf of Leiela. The campaign will focus on features and trends, as well as actively pursuing opportunities to enhance the Leiela profile.

Lucy Laurita, creator of Leiela, found Dash PR’s approach refreshing in moving the brand’s promotional strategy forward. Christine Kardashian, director of Dash PR is a dedicated PR consultant with a personal passion for fashion and is looking forward to working with Leiela. The appointment is a welcome addition to Dash PR’s foray into the fashion arena. As well as Leiela, Dash PR also handles public relations for deluxe watch brand, Classique Watches, makers of innovative, high quality timepieces including the original and patented ‘Time Forbids’ bead watch. Kardashian hopes to add more fashion / lifestyle brands to its portfolio.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.

About Leiela
Leiela Ladies Evening Wear and Leiela Bridal Collection is a Melbourne-based label established by Lucy Laurita in 2005. Designed and created using rich, beautiful fabrics and ornate trims, Leiela gowns are suitable for any special occasion. Leiela has been worn by personalities and featured in a variety of media outlets. Available through boutiques across Australia. For more information, visit www.leiela.com.au.

About Classique
Classique Watches is the maker of innovative, high quality timepieces using components that are the highest of Swiss quality. Classique Watches possess a distinctive and unmistakable personality with a wide range of timepieces for men and women. Watches are manufactured using various precious metals and stones and include solid gold, opal, marcasite, as well as divers watches, chronographs, pocket and pendant watches. For more information, visit www.classiquewatches.com.